Global Marketing Excellence Manager
Company: Disability Solutions
Location: Libertyville
Posted on: April 26, 2024
Job Description:
We Make Life More Rewarding and Dignified Location: Libertyville
Department: Marketing Summary At Hollister, we're committed to
making life more rewarding and dignified for the people who use our
products and services. As part of this commitment, we recognize the
critical role that strategic marketing plays in both our Ostomy and
Continence Care (CC) divisions. To maintain and enhance our
position in a competitive healthcare environment, it's essential
that we develop and nurture top-tier marketing talent at both
global and local levels. The Global Marketing Excellence Manager is
central to achieving this goal by being the subject matter expert
on all things related to marketing processes and systems. This role
is responsible for ensuring a seamless integration and
collaboration between our global and local marketing efforts,
enhancing the planning, development, and execution of our marketing
and product launch plans. Additionally, the individual in this role
will lead the charge in identifying and fostering growth
opportunities for our marketing associates, ensuring they have the
pathways and support needed to excel and actively develop. In
joining us as the Global Marketing Excellence Manager, you will be
part of a team that values integrity, respects diversity, and is
committed to community. We're looking for someone who is not only a
strategic thinker but also passionate about making a difference in
the lives of those we serve. Hollister Incorporated is operating in
a hybrid-working environment. Role Overview Who you are: Your
expertise in marketing is both broad and deep, shaped by your
experiences and marketing roles within healthcare. You are a beacon
of inspiration, eager to coach, inspire, and embody best practices
in marketing. Your commitment to driving Hollister towards
achieving unparalleled marketing strategies and launches shines
through your efforts to equip our team with advanced capabilities
for tangible success. Your proficiency in Marketing Excellence
encompasses a robust and proficient understanding of Annual
Marketing Plan (AMP) processes, Go-to-Market Product Launch
planning, and nurturing marketing talent through initiatives like a
Marketing Development Program (MDP). A solid understanding of the
Hollister Marketing Excellence Framework and Tools (MEx) would be
advantageous, enriching your contributions to our team. You stand
firmly behind the Hollister mission, our noble purpose, and our
core principles, prioritizing the customer in every strategy and
collaboration. Your passion for marketing and dedication to
elevating our marketing excellence are pivotal to fostering growth.
Your ability to engage with leadership across all levels
underscores your role as a collaborative and consultative leader.
The Team: In this role, you will collaborate closely with a diverse
and dynamic team, including the Global Continence Care and Ostomy
GMO teams, GMIA, GSE and local marketing teams together with a
wider range of other stakeholders such as country leaders, and
senior leadership. You will be an integral part of the Global
Marketing organization. Responsibilities Capability Building and
Talent Development
- Responsible for onboarding new marketers on ways of working and
processes
- Identify opportunities and build capability in the global
marketing talent pool
- Lead the continued development and refinement of the Marketing
Development Program (MDP) including defining of foundational and
advanced competencies.
- Drive adoption and use of the MDP ensuring mapping of
proficiency ratings across the marketing community as to identify
key gaps/opportunities of the total marketing function.
- Outline a roadmap for the MDP which details training and
competency development initiatives to improve marketing
capability.
- Lead the development and implementation of a broader Hollister
marketing training curriculum for new and existing marketers.
- Support the Development & Succession Planning (DSP) process
with input and identification of Marketing Talent and required
development initiatives to aid continued progression/advancement.
Strategic Planning and Execution
- Coordinate the development of an improved and streamlined
Annual Marketing Plan (AMP) process that integrates and builds on
local and global opportunities and insights.
- Ensure that the Global AMP process seamlessly integrates into
AOP, strategic planning and local territory planning processes and
outputs.
- Lead and facilitate Marketing Excellence (Mex) workshops
constructively challenging and critiquing to drive better customer
and market understanding as to increase marketing
effectiveness.
- Lead Summit on Marketing Excellence, a collaborative event with
global and local marketing teams and leadership. Lead agenda and
objective development, and oversee and ensure high-quality content
development and delivery Customer Centricity and Market Insights
- Drive Marketing towards a truly customer-centric model that is
insights driven and externally focused.
- Support annual research and insight capturing activities e.g.
Customer Satisfaction (CSAT) driving the bedding of best practice
and key insights into marketing planning/execution.
- Understand and embed the key components of CSAT and Sales
Excellence into Marketing Excellence frameworks and ensure active
leveraging of them within the AMP. Collaboration and Integration
- Work closely with Global CC and Ostomy GMO teams to ensure
overarching strategies and key marketing priorities are aligned
through MEx frameworks, tools and associated resources.
- Drive active collaboration with local Marketing leadership to
understand competency requirements and on-going proficiency
demonstration of wider marketing community.
- Actively partner with GMIA, GSE and senior leadership to ensure
effective alignment of marketing best practice/execution into
commercial processes and subsequent execution. Innovation and Best
Practices
- Continuously iterate and improve MEx programs and curriculum to
reflect feedback, evolving marketing needs and strategic
requirements including Go2Market, AMP, Make it Matter Model &
MDP.
- Seek external best practices, bring forward case studies and
learning opportunities in turn raising internal standards of
marketing and marketing understanding.
- Be a renowned and credible "go-to" expert for Marketers at all
levels, coaching and sharing knowledge.
- Develop and leverage a MEx Champions network to embed expertise
and change capability across global and local marketing.
- Provide consistent, clear, and frequent communications to GMO
leadership as to maintain MEx awareness and alignment. Work
Experience Requirements
- Minimum of ten (10+) years of healthcare marketing experience
(pharmaceutical, medical device, biotech)
- Global and local marketing experience highly desired
- Sales experience highly desired Education Requirements
- Bachelor's degree in a business, healthcare or technical
discipline required. MBA highly preferred.
- Formal marketing degree or qualification Specialized
Skills/Technical Knowledge
- Minimum of ten (10+) years of healthcare marketing
experience
- Experience and expertise in developing Annual Marketing Plans
and Product Launch Plans.
- Experience in identifying and developing marketing
capabilities, competencies and supporting the development of
marketers.
- Strong strategic thinking, analytical, creative problem-solving
and decision-making skills
- Proactive leadership and collaboration skills to establish
strong networks
- Passion for transformation and coaching; a strong desire and
curiosity to continuously learn and improve self and others
- Excellent written and oral communication/presentation skills in
English
- Strengths in Powerpoint and in stakeholder communications Local
Specifications
- Fluent in English; fluency in a second language a plus About
Hollister Incorporated Hollister Incorporated is an independent,
employee-owned company that develops, manufactures and markets
healthcare products worldwide. The company spearheads the
advancement of innovative products for ostomy care, continence care
and critical care, and also creates educational support materials
for patients and healthcare professionals. Headquartered in
Libertyville, Illinois, Hollister has manufacturing and
distribution centers on three continents and sells in nearly 80
countries. Hollister is a wholly owned subsidiary of The Firm of
John Dickinson Schneider, Inc., and is guided both by its Mission
to make life more rewarding and dignified for people who use our
products and services, as well as its Vision to grow and prosper as
an independent, employee-owned company, and in the process, to
become better human beings. Our Total Rewards package in aggregate
is above market and includes competitive pay, generous paid time
off programs, peer-to-peer recognition, health and life insurance,
wellness programs and incentives, generous retirement savings, and
a unique Benefit of Employee Share Ownership Program (BESOP).
Hollister is an EO employer - M/F/Veteran/DisabilityJob Req ID:
32741
Keywords: Disability Solutions, Chicago , Global Marketing Excellence Manager, Advertising , Libertyville, Illinois
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