North America Human Capital Marketing Leader

Company: Aon
Location: Chicago
Posted on: February 12, 2025

Job Description:

We are seeking an experienced and innovative North American Human Capital Marketing Leader to join our team and drive the marketing strategy for our Human Capital solutions. This role requires a seasoned marketing professional with proven expertise in B2B strategies, a growth-oriented mindset, and a passion for collaborating across solutions lines to deliver impactful results. You will partner with business and solution line leadership to build and execute regional and local marketing strategies. You'll also collaborate closely with the Head of Global Marketing, the Human Capital Marketing Strategy Leader, market specialists, and peers in other regions. This role focuses on driving business growth, enhancing brand awareness, and establishing thought leadership positioning. You'll interact with executives, product teams, sales, and account leaders while working with internal marketing teams and business line leaders to advance the company's goals. Aon is in the business of better decisions At Aon, we shape decisions for the better to protect and enrich the lives of people around the world. As an organization, we are united through trust as one inclusive, diverse team, and we are passionate about helping our colleagues and clients succeed. What the day will look like

• Market Strategy and Planning - Develop and execute marketing strategies tailored to business goals, leveraging input from stakeholders and market insights.
• Campaign and Program Execution - Design and implement demand-generation campaigns with an emphasis on segmentation and lead generation.
• Branding, Messaging, and Positioning - Define and refine the brand's voice while maintaining alignment with corporate identity.
• Thought Leadership Content Development - Create original, impactful content that highlights our expertise and value in human capital solutions in collaboration with Solution line thought leaders and subject matter experts.
• Collaboration with Communications Team - Partner with internal communications to drive strategies for external and internal brand alignment. Additional Responsibilities
• Provide marketing vision and strategy to set priorities and create a strategic impact.
• Drive lead generation and customer acquisition by implementing multichannel marketing programs.
• Evaluate and measure marketing initiatives to ensure ROI and track performance metrics using CRM, marketing automation tools, and data analytics platforms.
• Collaborate with cross-functional teams to align marketing plans with business objectives.
• Maintain strong market awareness to keep the brand relevant and competitive. How this opportunity is different - why join us? This is an exciting opportunity for a marketing leader to make a substantial impact within a global, forward-thinking organization. By joining us, you will have the chance to lead innovative strategies, influence business outcomes, and shape the future of our brand in the human capital space. If you're a driven and visionary marketing professional eager to lead with innovation, collaboration, and results, we'd love to hear from you! Skills and experience that will lead to success
• 10-15+ years of B2B marketing experience, with expertise in:
• Market strategy and segmentation
• Campaign execution and lead management
• Branding and positioning
• Thought leadership and content development
• Proven experience in driving customer acquisition and achieving measurable marketing results.
• Background in managing complex marketing programs and campaigns.
• Familiarity with CRM platforms, data visualization tools (e.g., Tableau, Looker), and attribution models for tracking outcomes.
• Strong analytical and critical thinking skills for data-driven decision-making.
• Leadership experience, with the ability to mentor and coach high-performing teams.
• Exceptional interpersonal and communication skills with C-suite-level presentation expertise.
• Solid project management capabilities to prioritize competing demands effectively. Desired Qualities
• Strategic thinker with a growth mindset and results-driven approach.
• Proficiency in storytelling and the ability to translate complex ideas into simple, engaging communications.
• Strong collaborative skills to work cross-functionally and align stakeholders toward shared goals.
• Adaptability and resilience to thrive in a fast-paced, constantly evolving environment.
• Clear commitment to brand identity and creative design principles. Education A degree in Marketing or a related field. Advanced degrees are a plus. How we support our colleagues In addition to our comprehensive benefits package, we encourage a diverse workforce. Plus, our agile, inclusive environment allows you to manage your wellbeing and work/life balance, ensuring you can be your best self at Aon. Furthermore, all colleagues enjoy two "Global Wellbeing Days" each year, encouraging you to take time to focus on yourself. We offer a variety of working style solutions, but we also recognize that flexibility goes beyond just the place of work... and we are all for it. We call this Smart Working! Our continuous learning culture inspires and equips you to learn, share and grow, helping you achieve your fullest potential. As a result, at Aon, you are more connected, more relevant, and more valued. Aon values an innovative, diverse workplace where all colleagues feel empowered to be their authentic selves. Aon is proud to be an equal opportunity workplace. Aon provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, veteran, marital, domestic partner status, or other legally protected status. People with criminal histories are encouraged to apply. We welcome applications from all and provide individuals with disabilities with reasonable adjustments to participate in the job application, interview process and to perform essential job functions once onboard. If you would like to learn more about the reasonable accommodations we provide, email For positions in San Francisco and Los Angeles, we will consider for employment qualified applicants with arrest and conviction record in accordance with local Fair Chance ordinances. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time. Pay Transparency Laws: The salary range for this position (intended for U.S. applicants) is $120,000 - $200,000 annually. The actual salary will vary based on applicant's education, experience, skills, and abilities, as well as internal equity and alignment with market data. The salary may also be adjusted based on applicant's geographic location. The salary range reflected is based on a primary work location of Chicago, Illinois The actual salary may vary for applicants in a different geographic location. This position is eligible to participate in one of Aon's annual incentive plans to receive an annual discretionary bonus in addition to base salary. The amount of any bonus varies and is subject to the terms and conditions of the applicable incentive plan. Aon offers a comprehensive package of benefits for full-time and regular part-time colleagues, including, but not limited to: a 401(k) savings plan with employer contributions; an employee stock purchase plan; consideration for long-term incentive awards at Aon's discretion; medical, dental and vision insurance, various types of leaves of absence, paid time off, including 12 paid holidays throughout the calendar year, 15 days of paid vacation per year, paid sick leave as provided under state and local paid sick leave laws, short-term disability and optional long-term disability, health savings account, health care and dependent care reimbursement accounts, employee and dependent life insurance and supplemental life and AD&D insurance; optional personal insurance policies, adoption assistance, tuition assistance, commuter benefits, and an employee assistance program that includes free counseling sessions. Eligibility for benefits is governed by the applicable plan documents and policies. #LI-SP1#LI-HYBRID 2552198

Keywords: Aon, Chicago , North America Human Capital Marketing Leader, Advertising , Chicago, Illinois