Freelance Tealium CDP Integration & Marketing Activation Specialist

Company: Stream Companies
Location: Chicago
Posted on: April 1, 2025

Job Description:

Position:Freelance Tealium CDP Integration & Marketing Activation SpecialistLocation: Remote
Job Id:455# of Openings:1Stream Companies is an award-winning automotive integrated advertising digital marketing company. We have been doing this since 1996 and our team is providing high-tech and high-touch solutions for thousands of our clients. Most digital marketing agencies have a claim to fame of being a google partner, yes, we have that, but we also have multiple software offerings to give our clients a huge competitive advantage over every other provider out there. We specialize in the full suite of SEO and SEM offerings, being a full-service integrated agency, and complete media production including TV and radio ad creation and placement.

We are looking for an experienced Tealium CDP Marketing Specialist to help us integrate our marketing tactics with Tealium and optimize our audience engagement strategies. Our goal is to enhance how we build audiences, activate marketing efforts, and connect customer data across channels.Responsibilities:

• Guide us in navigating Tealium, including audience creation and segmentation.
• Assist in activating marketing campaigns via Email, Direct Mail, and Text.
• Help define key customer touchpoints where text and 1:1 email should be deployed from our website.
• Integrate LeadsBridge with Tealium to connect micro and regular audiences from Paid Search Accounts.
• Work on de-anonymizing website traffic, matching it with known customers, and pushing this data into Tealium (without stitching).
• Identify and implement opt-out signals for text and email communications.Requirements:
  • Proven experience (3-5 years) with Tealium CDP(Customer Data Platform).
  • Strong understanding of audience segmentation and activationfor marketing campaigns.
  • Familiarity with LeadsBridgeand its integration with Paid Search platforms.
  • Experience working with customer data, identity resolution, and de-anonymization processes.
  • Knowledge of privacy complianceand handling opt-out signals.
  • Ability to provide strategic guidance and hands-on implementation.This is a freelance, project-based opportunity, but we're open to ongoing collaboration if there's a good fit. If you have expertise in Tealium CDP, audience management, and marketing automation, we'd love to hear from you!
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Keywords: Stream Companies, Chicago , Freelance Tealium CDP Integration & Marketing Activation Specialist, Advertising , Chicago, Illinois