Manager, Insights & Analytics

Company: The Mike's Hard Lemonade Company
Location: Chicago
Posted on: February 13, 2025

Job Description:

The role is responsible for providing strategic insights and recommendations based on detailed analysis of market trends, consumer behavior, competitive landscapes, and sales data. Plays a crucial role in driving strategic decision-making and supporting the growth and profitability of the company's brands and products.ACCOUNTABILITIES:

• Market Trend Analysis/Data needs: Analyzing market trends to identify emerging segments, consumer preferences, and shifts in the market. Makes recommendations for growth.
• Storytelling: Turn insights & analysis into meaningful, impactful stories bringing the opportunity to life by integrating multiple datasets.
• Data Management & Analytics: Utilizing various data sources, including retail sales data, consumer research, and market analysis, to generate actionable insights. Interpreting complex data sets and translating them into clear, strategic recommendations for the business.
• Data Governance & Integrity: Work closely with third-party vendors and IT to ensure data accuracy and integration into our internal systems, supporting one version of the truth in reporting and analytics.
• Competitive/Predictive Analysis: Monitoring and analyzing competitors' strategies, market positioning, trends, and sales performance.
• Dashboard Reporting/Automation: Develop a suite of automated reports for the broader organization to support ad hoc reporting/analytics needs.
• Cross-functional Projects: Lead cross-functional work based on business needs, special projects, and requests.KEY METRICS AND FINANCIAL TARGETS:
  • Volume (40%)
  • Distribution (30%)
  • Budget Management (15%)OWN:
    • TBA category analytics, forecasting, opportunity identification.
    • Regular cadence of reporting for ELT/CLT, ad hoc requests.
    • Syndicated 3rd party data management and integration into internal systems.INFLUENCE: Performance narrative.VETO: Role is more about influencing decisions through insights and recommendations rather than having direct authority to veto initiatives.CRITICAL RELATIONSHIPS: Your cross-functional stakeholders & support needed or given:
      • CILT including VP of CS&I, VP+ level of Sales.
      • National Accts and/or key regional accts off-premise sales teams and retail partners.
      • Marketing, shopper, and consumer insights.SHARE ACCOUNTABILITIES & SUPPORT NEEDED OR GIVEN:
        • Curating Insight stories.
        • Up-to-date Shopper metrics in category and studies on flavor.SKILLS NEEDED TO BE SUCCESSFUL:
          • Preferably 6+ years of proven analytics and insights experience in the Consumer-Packaged Goods (CPG) industry, leveraging syndicated scan & household panel data platforms (Circana, Numerator).
          • Strong technical skills in Microsoft Excel (Pivot Tables, V-Lookups, formulas) and other Third-Party software applications (Power BI).
          • Strong data visualization skills in PowerPoint / Power BI.
          • Strong presentation/communication skills (internally and externally).EXTRAORDINARY LEADERSHIP EXPECTATION:
            • Ability to think big.
            • Drive for continuous improvement in the quality of insights, reporting, and tools that drive impact and efficiencies.WHAT YOU WILL LEARN IN THIS ROLE:
              • Advanced Data Analysis: Deepening skills in analysis and advanced analytics to derive actionable insights.
              • Market Trends/Behaviors: Gain an understanding of evolving market trends, consumer preferences, and buying behaviors.
              • Engagement with Executive Leadership.Compensation:Compensation offered to prospective Team Members has taken internal equity into consideration and can vary depending on a position's location. The final agreed upon wage may vary based on the job-related knowledge, skills, and experience of the individual.
                • Competitive annual salary from $98,000-$122,000, based in Chicago, IL.
                • Bonus plan designed to recognize company performance and individual contributions.
                • Comprehensive health and welfare benefits.
                • Company matching 401(k) contributions.
                • Paid time off including annual leave, paid sick time, and holidays.
                • Extensive opportunities for training, development, and career growth.
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Keywords: The Mike's Hard Lemonade Company, Chicago , Manager, Insights & Analytics, Executive , Chicago, Illinois