Digital B2C Manager

Company: BP p.l.c.
Location: Chicago
Posted on: February 17, 2025

Job Description:

bp is a global company that offers a world of opportunities for both professionals and graduates. You can expect world-class training, the flexibility to realise your full potential and a reward and benefits package that we believe is second-to-none.From the people who chart our course to those who put our plans into action, bp is an exciting place to be for anyone who wants to be part of the global energy business.Job category: RetailThis role is not eligible for relocation.The Digital B2C Manager is a dynamic and visionary leader across our digital product strategy and execution. This role will report to the Head of Digital Enablement and lead all aspects of the continued investment in our consumer-facing technology, including our current mobile applications, earnify, TruckSmart, and Refreshing Rewards.This role will lead the prioritization of new features and improvements based on the needs of our brands. Primarily responsible for maintaining excellence of consumer digital experience, as well as leading future growth, this person will advance the digital presence across the suite of brands through the development and implementation of program features, offers, content and engagement, working hand in hand with Product Marketing and Technology to create a best-in-class value proposition and digital experience.The Digital B2C Manager will work with key internal team members to define and deliver app and any future digital products that enhance the consumer loyalty proposition, increase personalization, and change the way that consumers think about purchases at retail locations including fuel, c-store and future energy needs i.e. electrification.This leader will lead the product roadmap and be accountable for its delivery, including understanding feature usage and UX needs across different consumer segments and brands, including data collection and consent management. This role will also hold responsibility for app standard processes and implementation of privacy, consent, and appropriate security measures.The successful candidate will be the lead in setting the ongoing vision for the digital experience and user experience by bringing to bear consumer insights from Product Marketing, market & technology trends and by supervising digital engagement metrics - including downloads, daily active users, retention rate, conversion rate, and comparison to non-digital consumers.This role will deeply engage with the Product Marketing team to create innovative features and user experiences that support the Loyalty Marketing strategy and Loyalty program value proposition with full decision rights. This role will also partner with Technology and POS teams to ensure that the digital ecosystem is connected and cultivates a seamless, end-to-end consumer experience.Accountabilities:

• Bring to market and handle the in-market mobile platform in conjunction with critical team members in Product Marketing, Communications, Sales, Finance & Technology.
• Business SME and primary point of contact for digital products and mobile app.
• Be responsible for the design team and UX as we bring more brands onto the earnify mobile app.
• Lead and be responsible for the design and UX for any partner integration or credit card integration in the earnify mobile app.
• Data-Driven Decision Making: Lead the analytical approach to Digital product.
• Transformation Leadership: Drive the digital product strategy.
• Collect and socialize app usage trends and app engagement into consumer research.
• Single point of connectivity with the product technology team.
• Set and prioritize a program roadmap and go-to-market approach.
• Serve as delivery lead to implement features.
• Work with Product Marketing to complete segmentation strategy.
• Assess the program and optimize the consumer experience across multiple channels/devices.
• Be responsible for the digital UX key performance indicators (KPI's).Core Behaviors:
  • Live our Purpose
  • Play to Win
  • Care for OthersEssential to the Role:
    • Ability to generate and apply insights to develop a consumer proposition.
    • Product Management experience, preferably connecting into the digital world.
    • Experience working with Agile/Scrum Methodology.
    • Be a self-starter who can identify improvements.
    • Ability to interpret between business and technology requirements.
    • Financial competence, financial modelling & P&L leadership skills.Background:
      • Type of degree - BA Required, MBA Preferred
      • Minimum 7 years of relevant business experience.
      • Experience launching new consumer products or features, preferably in a digital environment.Travel Requirement: Up to 25% travel should be expected with this role.Relocation Assistance: This role is not eligible for relocation.Remote Type: This position is a hybrid of office/remote working.Legal Disclaimer:We are an equal opportunity employer and value diversity at our company.
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Keywords: BP p.l.c., Chicago , Digital B2C Manager, Executive , Chicago, Illinois