Manager, Business Intelligence 2 Locations

Company: GroupM
Location: Chicago
Posted on: March 24, 2025

Job Description:

WHO WE AREChoreograph is WPP's global data products and technology company. We're on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation.We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising.We're endlessly curious. Our team of thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world.Role Summary & ImpactIn this role, you will partner closely with the client, internal Planning, and Investment teams to develop a cross-media measurement strategy and support the Associate Director lead on the business.Key Responsibilities

• Primary responsibilities revolve around providing thought leadership with regards to clients' measurement strategies and ensuring all reporting, data quality, measurement frameworks etc. are completed on time.
• Proficient with primary buying and ad-serving tools.
• Design and manage research projects (Upwave, Lucid).
• Evaluate vendors, technologies, and new advertising opportunities.
• Solid knowledge of tools and systems (primarily econometric and data governance focused).
• Support advanced analytic requests alongside the modeling team, support the strategic vision of the client.Requirements
  • Bachelor's degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field; OR equivalent professional work experience.
  • Experience in the CPG space preferred.
  • Strong analytic and problem-solving skills.
  • Excellent written, oral, and presentation communication abilities.
  • Ability to foster collaborative relationships with other cross-functional teams.
  • Ability to manage and prioritize competing projects and deliverables.
  • Experience with a variety of the following tools and platforms preferred:
    • Data Visualization - Tableau, DOMO.
    • Web Analytics - Google Analytics, Adobe Analytics AdServers experience.
    • Syndicated Measurement: Nielsen, comScore, DoubleVerify.
    • Ad Effectiveness Research: Kantar Millward Brown, Upwave, Lucid, Dynata.
    • Familiarity with SQL preferred; R and Python a PLUS.Life at GroupMOur passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at .The base salary for this position at the time of this posting may range from $60,000 to $140,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit for more details.
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Keywords: GroupM, Chicago , Manager, Business Intelligence 2 Locations, Executive , Chicago, Illinois