Campaign Manager - Hybrid Schedule

Company: Reed Smith LLP
Location: Chicago
Posted on: April 19, 2025

Job Description:

US Job Description

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Firm Information

Reed Smith is a dynamic international law firm dedicated to helping clients move their businesses forward. With an inclusive culture and innovative mindset, we deliver smarter, more creative legal services that drive better outcomes for our clients. Our deep industry knowledge, long-standing relationships and collaborative structure make us the go-to partner for complex disputes, transactions and regulatory matters.

Our team of 3,000 people (including more than 1,600 lawyers) across more than 30 offices in the United States, Europe, the Middle East and Asia, operate as one global partnership to drive progress for our clients, for ourselves and for our communities.

Position Summary

The role of the Campaigns Manager is to design, project manage and deliver innovative, substantive and eye-catching campaigns that seek to differentiate Reed Smith on key business and legal issues, demonstrate the firm's international footprint and underpin its brand proposition. The objective of this role will be to focus on building the reputation of Reed Smith across our key industries and firmwide campaign priorities and, in turn, facilitate revenue growth opportunities.

Working closely with key partners across the firm as well as colleagues across the marketing and business development function, this position is responsible for devising, coordinating and executing thought leadership and issue-led campaigns to drive greater brand recognition for our priority areas and brand. This position will lead on all planning, research and analysis, marketing communications, documentation and after-action reporting related to the campaign. This role will drive the development of compelling marketing content, optimize audience journeys and evaluate the impact of marketing campaigns in achieving their stated objectives.

Key to this position is the ability to provide strategic evaluation of potential campaigns, to focus on current market trends and to position the firm to have a competitive advantage, leading each effort through completion to ensure optimal return on investment.

Working as part of the communications team, within the marketing and business development department, this role will manage one direct report.

Job Duties and Responsibilities

Proactively identify, devise and implement thought leadership and integrated marketing campaigns with the aim of generating revenue opportunities and enhancing our brand and reputation in the market - particularly with existing and prospective clients.
Support and draw on the firm's international network, promote developments for strategically important offices/regions and position the firm as a global business.
Ensure projects highlight strategically important sectors and practices and support the firm's vision and strategy.
Inspire key stakeholders across the business to identify relevant business issues/topics for thought leadership campaigns.
Advise on creating successful marketing strategies and campaigns. Produce compelling content and execute campaigns around those issues and topics.
Manage end-to-end execution of campaigns, including theme development, audience considerations, content creation, SEO, platform selection (such as web, social, video, podcast, e-comms), project schedules and deadlines, and post-mortem reviews.
Use the full range of marketing channels (including client communication, advertising, social and digital media). Deliver innovation to keep our approaches fresh and relevant.
Support the firm's brand proposition. Communicate and embed our brand messaging (so that message is articulated to clients and the market) and maintain our identity through design, house-style and tone of voice across all channels.
Collaborate efficiently with internal teams, who will work alongside the campaign manager to deliver much of the campaign activity.
Engage people across the business with internal communications and go-to-market activities.
Produce and work within a budget.
Produce, with input from relevant subject matter experts, content for necessary marketing materials for use within the campaigns.
Develop, manage and deliver regular reports on campaign results, including web analysis and evaluation of KPIs.
Maintain regular measurement of the ROI of campaigns.
Ensure accuracy of campaign marketing materials and confirm required reviews and signoffs have been obtained.
Collect and use data to inform new campaigns and the evaluation of existing campaigns.
Ensure our web properties and other digital platforms are updated and that the campaigns are a significant part of the content calendar for the external website.
Monitor market trends, research client markets and competitor activities to identify opportunities and key issues.

Job duties and responsibilities included are not exhaustive and may be supplemented as necessary. Reed Smith reserves the right to revise or modify job duties and responsibilities at any time.

Requirements

Education: . Bachelor's degree in Marketing, Business, Communications or related field required.

Experience:

Minimum of five years of experience in marketing, BD or communications at an international law firm or other complex professional services environment. A strong business development and marketing acumen and basic legal substantive knowledge is required.
Experience developing and executing marketing plans is essential.



Skills:

Genuine interest and appreciation of the macro-economic environment, with a strong desire to stay current on industry developments and trends.
Ability to grasp complex or multi-faceted ideas and distil them into engaging and coherent marketing content.
Outstanding project management skills and extremely detail oriented.
Proactive and self-directed with ability to independently manage and appropriately prioritize multiple projects and competing priorities under tight deadlines.
Excellent writing skills with proven track record of writing engaging and persuasive content for campaigns and marketing materials.
Strong communication skills - oral and written, and ability to 'sell' concepts and ideas for marketing campaigns.
Strong team player, this person will work very closely with colleagues from across the global Marketing & Business Development team to deliver effective and seamless campaigns.
Flexible and adaptable; ability to multi-task, stay organized and manage competing priorities.
Comfortable with pulling and interpreting data, in particular as it relates to the success and ROI of campaigns.
Good understanding of content management systems, marketing software, email marketing platforms and social media platforms.
Strong brand awareness and experience of working within/adhering to brand guidelines and expectations.
Technologically savvy and able to quickly learn new database systems.
Collaborative, resourceful, proactive and creative.
Requires strong organizational skills, time management, initiative, focus on service delivery and excellent attention to detail and the ability to perform under pressure.



Other

Supervisory Responsibilities: This role supervises a Campaigns Executive based in London.

Equipment To Be Used: Personal computer and other office equipment such as telephone, calculator, fax, machine, copier, scanner, etc.

Essential Job Functions:

Keen problem-solving and troubleshooting abilities and solutions-oriented thinking.
Ability to utilize technology, including computers and telecommunication devices. Advanced knowledge of Microsoft Office is also essential.
Ability to exercise sound judgment to recommend and effectuate decisions.
Must have flexibility and adaptability to navigate changes, unexpected challenges, and evolving priorities.
Able to work independently as well as part of a team and be flexible in approach.
Able to demonstrate sound professional judgement and high degree of poise and professionalism when interacting with internal and external contacts.
Comfortable establishing effective firmwide working relationships with individuals at all levels.
Ability to use independent judgment and discretion and adapt to changing work situations.
Ability to read and interpret written documents, computer screens and other visual displays accurately.
Ability to hear and understand verbal communication, including conversations and instructions, is important for effective collaboration and communication.

Working Conditions: Required to work in the office at minimum 3 days per week. Occasionally called upon to work hours in excess of your normal daily schedule.

Pay Ranges:

This represents the presently-anticipated low and high end of Reed Smith's pay range for this position. Actual pay may vary based on various factors, including but not limited to location and experience.

Dallas/Houston - $110,000 - $125,000
Philadelphia/Chicago - $120,000 - $135,000



Benefits Package Overview:

401k Plan
Medical
Health Savings Account
Virtual Health
Dental
Vision
Accident Insurance
Hospital Indemnity
Critical Illness Insurance
Life Insurance
Short-Term Disability
Long-Term Disability
Flexible Spending Accounts
Lyra Health Employee Assistance Program (EAP)
Paid Family Leave (for eligible Exempt and Non-Exempt Staff)
College Savings Plan
Transportation Benefit
Back-up Child Care
College Coach
Pet Insurance
Paid Sick Time
Paid Time Off

Reed Smith offers a challenging work environment, business casual dress code and a total compensation package that includes a competitive salary, flexible benefits program, tuition assistance, and generous 401 (k) plan.

Reed Smith is an Equal Opportunity Employer. Reed Smith's success depends heavily on the effective utilization of qualified people, regardless of their race, ancestry, religion, color, sex, age, national origin, sexual orientation, gender identity and/or expression, disability, veteran's status, or any characteristic protected by law. As a firm, we adhere to and promote equal employment opportunity for all.

Reed Smith provides reasonable accommodations for persons with disabilities, including in the application and interview process.

Qualified candidates only. No search firms.
Remote working/work at home options are available for this role.

Keywords: Reed Smith LLP, Chicago , Campaign Manager - Hybrid Schedule, Executive , Chicago, Illinois