VP Consumer Strategy

Company: Quad/Graphics
Location: Chicago
Posted on: April 22, 2025

Job Description:

Betty is a fully integrated creative agency devoted to building better. You name it, we probably want to improve it. And we want to work with someone who feels the same way. We're looking for an energetic, inclusive, fun-loving person who'd rather lead than follow. Someone who prioritizes creating remarkable work, strengthening client relationships, contributing to agency growth, and building consumer experiences for an increasingly multicultural and global world.As the Vice President of Consumer Strategy at Betty, you will be a pivotal leader on our strategy team and within the agency, responsible for driving innovative and growth-focused strategies across our diverse client roster. Using your expertise and the agency's suite of tools to deliver breakthrough creative strategies that resonate with consumers and drive impactful results. Reporting directly to the SVP of Strategy, you will guide a team of strategists and collaborate closely with creative, account management, our partner Media agency as well as client teams to ensure strategic excellence. Betty is a full service and integrated offering within Quad so this role will be working alongside other integrated leaders to provide solutions for our clients.You will also play an essential role in leading strategy on new business pitches, where your strategic insights and leadership will be crucial to securing new client relationships and expanding our agency's footprint. Our agency culture is centered around being people-obsessed, creatively fresh, and always tenacious, and we need a visionary leader who embodies these values to continue pushing us to create culturally relevant work that fights against bland and delivers results that truly resonate with our clients and their audiences.ABOUT THE GIG:

• Strategic Leadership: Lead and mentor a team of strategists to create and implement breakthrough strategies that will lead to creatively fresh and culturally relevant work that consumers want to engage with a drive growth for our clients.
• Strategic Doer: This role is also hands-on and will be leading and guiding the strategy direction for key clients as well as leading the strategy development for key new business pitches.
• Thought Leadership: As a strategy leader, this will be a key voice and expert in how we continue to evolve our strategy practice and stay on the pulse of what the market needs.
• Pitch Strategy & Business Development: Spearhead strategy development for new business pitches, collaborating with cross-functional teams within Betty and with our integrated partners within Quad.
• Immersive Consumer Insights: We are people obsessed and use our proprietary data stack augmented with other tools to unlock unique insights that will help us develop content and media plans that will drive growth with the right people.
• Strategic Processes & Tools: Help refine and implement the tools, processes, and methodologies that ensure Betty delivers best-in-class strategies across creative, media, and consumer engagement.
• Team Development: Foster a culture of growth, creativity, and collaboration within the strategy team, ensuring that talent is nurtured and that team members are empowered to drive exceptional strategic work.
• Agency Leadership: Act as a core leader within the strategy team, contributing to agency-wide initiatives and ensuring alignment with Betty's overall mission and values.SKILLS & EXPERIENCE:
  • Experience leading strategy for pitches and business development, including crafting compelling brand narratives.
  • Experience working closely with creative, media, account management, and client teams to ensure cohesive strategies.
  • Ability to stay ahead of cultural trends and translate them into innovative and relevant brand strategies.
  • Strong communication and presentation skills to lead client discussions and contribute to agency-wide initiatives.
  • Strong understanding of how creative, media, and content strategies work together for consumer engagement.#LI-AW1Betty and Quad are proud to be equal opportunity employers. We are committed to creating a place of belonging - a space where employees do not need to sacrifice who they are to exist and grow in our workplace. Betty and Quad do not discriminate on any unlawful basis including race, religion, color, national origin, disability, gender, gender identity, sexual orientation, age, marital status, veteran status, genetic information, or any other basis prohibited by applicable federal, state, or local laws. Betty and Quad also prohibit harassment of applicants and employees based on any of these protected categories.
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Keywords: Quad/Graphics, Chicago , VP Consumer Strategy, Executive , Chicago, Illinois