Supervisor - US Digital Strategy and Business Insights

Company: National Black MBA Association
Location: Chicago
Posted on: March 6, 2025

Job Description:

Company DescriptionMcDonald's is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald's remains one of the world's leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.At McDonald's, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community, and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry, and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance, and flexible work arrangements.Job DescriptionThe Supervisor, Personalized Value & Digital Strategy is responsible for partnering with US Marketing in analyzing and executing Personalized (Segmented) Offers. In addition, the Supervisor builds the business case and performs the post-analysis, partnering closely with US Marketing to sell-in the strategy and report on the business case and performance to US SLT and key O/O leadership groups. Additionally, this role will provide analysis to support overall digital economics and provide the system proof points of the impact digital is having on the business and the ROI of digital.Primary Responsibilities

• Supports overall Digital Economics including annual assessment of digital P&L and incremental cash flow impact as well as return on spend.
• Calculates ROI for components of various digital offers and loyalty and recommends adjustments to offer strategy based on data.
• Supports the Personalized Value Mission.
• Provides analysis and strategic support to the glidepath to personalized offers including business case and sell-in to Owner Operators.
• Provides analysis to support Segmented Offers discounting recommendations (and business rules / guardrails) to align with the overall Revenue Growth Management goals.
• Works with SIP & US Marketing Organizations on customer segmentation approach to set guardrails / goals for segmented offer strategy for each customer segment.
• Acts as a strategic thought partner of the Digital Business.
• Develops tactic/initiative business cases and post reports to Internal Leadership and Owner/Operator Committees.
• Partners with Global RGM Org on future state offer analysis/ROI with Digital Offers Engine (including what level of granularity will be available to O/O's).
• Provides continued support to various key Digitally-focused Owner/Operator Committees.Benefits eligible: YesBonus eligible: YesThe expected salary range for this role is: $87,050 - $108,810 / per yearThe above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience and other job-related factors.Qualifications
  • Bachelor's Degree in Accounting or Finance required; MBA or Masters in Finance, Economics, Math preferred.
  • 2-4 Years Experience required.
  • Strong analytical capabilities with experience in working with analytical teams and translating outputs into actionable insights.
  • Knowledge of pricing and promotion dynamics, multi-tier pricing environment, long-term impact of pricing decisions.
  • Advanced Excel and PowerPoint skills required. Experience working with Tableau and/or other data visualization.Additional InformationThis position offers health and welfare benefits, a 401(k) plan, adoption assistance program, educational assistance program, flexible ways of working, and time off policies (including sick leave, parental leave, and vacation/PTO). Eligibility requirements apply to some benefits and may depend on job classification and length of employment.This position is eligible for a bonus, calculated based on individual and company performance.McDonald's is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald's provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact mcdhrbenefits@us.mcd.com. Reasonable accommodations will be determined on a case-by-case basis.McDonald's provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.Nothing in this job posting or description should be construed as an offer or guarantee of employment.
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Keywords: National Black MBA Association, Chicago , Supervisor - US Digital Strategy and Business Insights, Other , Chicago, Illinois