Marketing Science Senior Analyst

Company: Tbwa Chiat/Day Inc
Location: Chicago
Posted on: February 1, 2025

Job Description:

As a Senior Analyst, your curiosity never ends. The next question is always on your mind, helping you to understand how marketing science fits in the big picture of a project. You bring 3 to 5 years of experience, leading marketing science deliverables across a broad range of initiatives and focusing on at least two of the following areas: tracking and measurement, implementation, reporting, data visualization, testing and evaluation, data integration, or statistical modeling. You have experience using data analytics to recommend solutions to improve digital marketing performance, enjoy collaborating with others, and are capable of directly communicating business insights to clients through logical, easy to understand stories.You will:

• Build deep knowledge of client business, make relevant recommendations, identify actionable insights.
• Lead the ideation, development and execution of measurement strategies and frameworks.
• Document data usage, gather requirements, and build/maintain dashboards to meet multiple teams' needs.
• Support analytics tool implementation by defining, implementing, and validating tracking and data gathering strategies.
• Gather data through various media vendor platforms and ensure compliance with data governance protocols.
• Create and maintain databases and data systems, ensuring completeness and accuracy of inputs and performing quality checks throughout.
• Challenge the status quo, looking for ways to continuously improve.
• Provide work direction to associate analysts and analysts.
• Participate in code reviews, coaching junior team members and improving data literacy within the organization.
• Occasionally contribute analytics content for pitch materials and RFPs (Requests for Proposal).You have:
  • Expertise in with at least two of the following: data architecture (ETL/data integration), automated data ingestion + reporting, data science and statistical programming, testing and personalization, data visualization, analytics tool implementation.
  • Experience with Python, R, SQL, or other business-relevant statistical programming language.
  • Experience with one or more visualization platforms (Tableau, PowerBI, Datorama, etc.).
  • Experience with website measurement; either Google Analytics or Adobe Analytics, including tag management platforms (GTM, Adobe Launch, Tealium, etc.) and one or more testing platforms (Optimizely, Adobe Target, Monetate, etc.).
  • Strong verbal and written communication skills, attention to detail, and high standard of output.
  • Problem-solving skills: the ability to thrive in the face of ambiguity and move projects forward by actively removing barriers and defining next steps.
  • Media/Marketing:
    • An understanding of the media landscape, ability to determine which channels are most appropriate based on business objectives, and experience using the data to make recommendations.
    • An understanding of how Search Engine Optimization (SEO) works alongside other channels, and experience analyzing it.Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.We continually review ranges to address skills, experience and markets. Base salaries are determined during our interview process, by assessing a number of factors that include, but aren't limited to, a candidate's experience and skills relative to the scope and responsibilities of the position. For current CM employees, tenure will also be a consideration.Salary Range: $75,000 - $100,000 USDCritical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to accommodations@criticalmass.com.We are committed to fostering diversity, equity, and inclusion within our pool of candidates, with a target of achieving at least 50% representation from underrepresented communities.The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.
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Keywords: Tbwa Chiat/Day Inc, Chicago , Marketing Science Senior Analyst, Professions , Chicago, Illinois