Senior Growth Marketing Analyst

Company: Tbwa Chiat/Day Inc
Location: Chicago
Posted on: February 16, 2025

Job Description:

Rithum is the world's most trusted commerce network, accelerating how brands, suppliers, and retailers work together to deliver seamless e-commerce experiences. We provide an unmatched platform for brands and retailers, enabling them to accelerate growth, optimize operations across channels, scale product offerings and enhance margins.Today, more than 40,000 companies trust Rithum to grow their business across hundreds of channels, representing over $50 billion in annual GMV. Using our commerce, marketing, and delivery solutions, our customers create optimized consumer shopping journeys from beginning to end.OverviewAs a Senior Growth Marketing Analyst, you are the driving force behind our strategic measurement plans and making pivotal recommendations, shaping the future of our campaigns and business outcomes. You demonstrate understanding of marketing pipelines and have a strong analytical and insightful mindset to construct hypotheses. This is a high-impact role that requires a unique blend of strategic thinking, experimentation, creativity, data-driven decision-making, reporting and collaboration with cross-functional teams.Responsibilities

• Develop a clear and disciplined reporting protocol to ensure that clients are acquired sustainably and profitably. This includes the whole spectrum of "growth health metrics" from forecast development to campaign analysis and optimization, ROI analysis, and first-/last/multi-touch attribution reporting by channel.
• Own conversion rate optimization, exploring improvements across the full buying funnel.
• Create dashboards/reports via Looker Studio/Salesforce to measure and report on marketing campaigns.
• Connect spend and data pipelines from different ad sources like LinkedIn ads, Google ads and 6sense to one summarizing dashboard.
• Create and own weekly/monthly/quarterly performance reporting.
• Dive deep into the data to form high-conviction hypotheses for testing.
• Identify the right mix of marketing channels, activities and programs to support the achievement of monthly and quarterly pipeline goals.
• Measure all marketing output, including paid ad programs, events, sponsored content, etc. and ensure that all investments are delivering a desirable ROI.
• Synthesize multiple data points to provide actionable insights that lead to iteration of forward-thinking campaigns that capture new audiences and re-engage existing ones.
• Forecast, measure, analyze, and report trends on campaign performances.
• Leverage insights to drive experiments and growth (website/landing page views, etc.).
• Own analytics initiatives to measure the impact of all marketing activity.
• Build digestible reports that prove results and surface new insights.QualificationsMinimum Qualifications
  • 3+ years of experience in growth marketing or data analytics.
  • At least 3 years of experience using analytics tools to drive business insights using Excel, Google Analytics and SQL/R/Python.
  • At least 3 years of experience presenting data findings through visualizations like charts, graphs via Salesforce and BI data analysis tools.
  • Thorough understanding of lead lifecycle management and reporting in Salesforce-based environments.
  • Experience conducting in-depth analysis to uncover trends, patterns, and insights that guide marketing strategies and decision-making.
  • Experience with data extraction, manipulation, normalization, and transformation.
  • Ability to manage project ambiguity, complexity, and interdependencies in a resourceful, organized, and structured way.
  • Strong communication skills, written and verbal.Preferred Qualifications
    • Bachelor's degree in a related field or discipline
    • Additional experience with Looker Studio and Revsure a plus
    • Experience in B2B, Salesforce, Google Ads or Account-Based Marketing a plus.
    • Experience working in hyper-growth and scaled tech companies.
    • A self-starter who desires to discover trends and find actionable information.Travel RequiredUp to 10%What it's like to work at RithumWhen you join Rithum, you can expect to work with smart risk-takers, courageous collaborators, and curious minds.As part of the Rithum team, you are valued, supported, and included. Guided by a transparent culture and accessible, approachable leadership, we offer career opportunities aligned to your ambitions and talents. To ensure work and life balance works for you, we also offer an array of resources to support you and your families, including comprehensive benefits and wellness plans.At Rithum you will:
      • Partner with the leading brands and retailers.
      • Connect with passionate professionals who will help support your goals.
      • Participate in an inclusive, welcoming work atmosphere.
      • Achieve work-life balance through remote-first working conditions, generous time off, and wellness days.
      • Receive industry-competitive compensation and total rewards benefits.
      • Medical, dental and vision benefits: Affordable health care plans and company HSA contributions, starting on Day 1
      • A 6% 401(k) match
      • Competitive time off package with 20 days of Paid Time Off, 9 Company-Paid holidays, 2 paid floating holidays, 7 paid sick days, 2 Wellness days, and 1 Paid Volunteer Day; at 3 years of service PTO increases to 22 days, and at 5 years it increases to 25 days
      • 12 weeks primary caregiver leave & 4 weeks secondary caregiver leave
      • Accident, critical illness, and hospital indemnity insurance
      • Legal assistance and identity theft insurance plans
      • Life insurance 2x salary
      • Access to the Calm app and the Employee Assistance Program
      • $65/month Remote work stipend for internet
      • Culture and team-building activities
      • Tuition assistance
      • Charitable contribution match up to $250 per yearRithum is an equal opportunity employer. We celebrate diversity and are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other protected characteristic. All employment is decided on the basis of qualifications, merit, and business need.We're committed to providing reasonable accommodations in accordance with the law for qualified applicants. If you require assistance during the interview process due to a medical condition or need support accessing our website or completing the application process, please reach out to us by completing the Accommodations Request Form.Apply for this job
        #J-18808-Ljbffr

Keywords: Tbwa Chiat/Day Inc, Chicago , Senior Growth Marketing Analyst, Professions , Chicago, Illinois