Category Insights Analyst

Company: The Mike's Hard Lemonade Company
Location: Chicago
Posted on: April 8, 2025

Job Description:

The role is responsible for analyzing point-of-sale scan and household panel data across total US, markets, and retailers. This role will work with the manager to develop fact-based data presentations and reports that lead to better assortment and merchandising decisions for national accounts and key regional retailers. Supporting category management and shelf validation tasks on an ad-hoc basis.Accountabilities:

• Market Trend Analysis: Analyzing market trends to identify emerging segments, consumer preferences, and shifts in the market.
• Sales Data Analysis: Interpreting sales data to provide insights on performance metrics.
• Data Management & Analytics: Use various data sources, including retail sales data, household panel data, syndicated and custom research, and market analysis. Work with manager to interpret and translate complex data sets into clear and actionable recommendations for the business.
• Competitive/Predictive Analysis: Monitoring and analyzing competitors' strategies, market positioning, trends, sales performance.
• Category Management Strategies: Developing strategies for category management, including product assortment and pricing strategies.Volume: 40%Distribution: 30%Budget Management: 15%Off-premise share: 15%Own:

• Data analysis and insights
• Reporting and dashboards
• Tracking and monitoring performanceInfluence: Category Insights: impacts retailer decisions, such as product assortment, shelf placement, and merchandising strategies. Collaborate with Sales on strategies tailored to region or territory, considering local market conditions/customers.Veto: Role is more about influencing decisions through insights and recommendations rather than having direct authority to veto initiatives or decisions.Critical Relationships:
  • Sales, National & Key Account Team, Regional Account Teams, etc CS&I
  • Third Party Data Providers
  • Curating Insight stories
  • Up to date Shopper metrics in category and studies on FlavorSkills Needed To Be Successful:
    • Preferably 1 + years of proven category insights experience in the Consumer-Packaged Goods (CPG) industry, leveraging syndicated scan & household panel data platforms (Circana, Numerator)
    • Strong technical skills in Microsoft Excel (Pivot Tables, V-Lookups, formulas) and other Third-Party software applications (Qlikview)
    • Strong data visualization skills in PowerPoint
    • Eagerness to learn new concepts, analytics, and technical applicationsCompensation:Compensation offered to prospective Team Members has taken internal equity into consideration and can vary depending on a positions' location. The final agreed upon wage may vary based on the job-related knowledge, skills, and experience of the individual.
      • Competitive annual salary from $76,000 to $95,000 based in Chicago, IL
      • Bonus plan designed to recognize company performance and individual contributions
      • Comprehensive health and welfare benefits
      • Company matching 401(k) contributions
      • Paid time off including annual leave, paid sick time and holidays
      • Extensive opportunities for training, development, and career growth
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Keywords: The Mike's Hard Lemonade Company, Chicago , Category Insights Analyst, Professions , Chicago, Illinois